231: What's on the cards for Farm Excellence in 2021?

AHDB is here to support levy payers’ businesses with key services, tools and benchmarking to improve productivity and shape environmental solutions. On-farm performance and sustainability are areas of focus as well as marketing, exports and research partnerships; all intended to drive excellence and growth. John Bates speaks to Rebecca Geraghty, chief technical officer at AHDB about the organisation's ambitions to further develop the current Farm Excellence programme which cascades good practice and shares best ways of working with farmers and growers. Rebecca also discusses the introduction of the Farm 360 programme planned to be rolled out in 2021. Find out about the strategy and change programme: ahdb.org.uk/strategy Find out about Farm Excellence: ahdb.org.uk/farm-excellence