66: How marketing campaigns help your farm business

John Bates talks to AHDB’s pork, beef and lamb marketing manager Liam Byrne on how levy-funded marketing campaigns are helping to promote UK farming produce to consumers. The episode includes a sneak preview of a new radio advert on lamb.   For more information visit: https://ahdb.org.uk/retail-and-consumer-insight and https://ahdb.org.uk/marketing