Episode 61: The Power of SEO & Authenticity for Therapy Websites [featuring Nick Fuller]

So you built a private practice for your therapy services, created a Psychology Today profile, and made a website (or maybe you skipped some of these), but clients aren't calling. If you're wondering what you're missing that all the therapists who have full practices have, you might want to start with, first, can clients find you online, and, second, can they relate to you? That's where SEO and Authenticity will play a big role in your business. In this episode, I talk with Nick Fuller, SEO specialist and website designer for therapists, and owner of iTherapy, about what it takes to make therapy websites show up on the first page of Google and other online search engines, as well as how to get steady client calls. More about Nick: Nick Fuller from iTherapy has been an entrepreneur and web developer for almost a decade and has worked almost exclusively with mental health professionals since 2016. He not only brings a wealth of small business and technical experience to the conversation, but he also has a great way of communicating tech concepts in easy-to-understand ways. Nick's Services: itherapy.com/websites Nick's Courses: itherapy.com/courses ------------------------------------------------------- 🎙️ Listen to more episodes of the All Things Private Practice Podcast here: www.allthingspractice.com/all-things-private-practice-podcast 🎙️Spotify: atppod.com/spotify 🎙️Apple Podcasts: atppod.com/apple 🎙️Google Podcasts: atppod.com/google 🗨️ Join the All Things Private Practice FB Community:  www.facebook.com/groups/privatepracticebuilding ---------------------------- A Thanks to Our Sponsor! I would also like to thank The Receptionist for iPad for sponsoring this episode. Chances are you've paid special attention to making sure your clients feel welcomed and at ease from the moment they walk into your practice's space. Make sure you don't overlook one very important step, their check-in experience. The Receptionist for iPad is the highest-rated digital check-in software for therapy offices and behavioral health clinics, used by thousands of practitioners across the country. The Receptionist for iPad is a simple, inexpensive way to allow your clients to discreetly check in, notify providers of a patient’s arrival, and ensure your front lobby is stress-free. The software sends an immediate notification to the therapist when a client checks in, and can even ask if any patient information has changed since their last visit. Sign up for a 14-day free trial of The Receptionist for iPad by going to thereceptionist.com/privatepractice, and when you do, you’ll also receive a $25 Amazon gift card. Mentioned in this episode: A Thanks to Our Sponsor, The Receptionist for iPad! I would also like to thank The Receptionist for iPad for sponsoring this episode. As you prepare for the new year as a private practice owner, one area of your business where you might be able to level up your client experience is from the moment that they enter your office and check in with you. For many private practices, the client check-in process can be a bit awkward and confusing. Clients often enter into an empty waiting room. And chances are you're wrapping up a session with someone else, so there's no way of knowing when they arrive. With a visitor management system like The Receptionist for iPad, you can provide clients with a discreet and secure way to check in for their appointment while instantly being notified of their arrival. What's more, The Receptionist offers an iPad list check-in option where clients can scan a QR code to check in, which negates the need for you to buy an iPad and stand. Go to thereceptionist.com/privatepractice and sign up for a free 14-day trial. When you do, you'll get your first month free. And don't forget to ask about our iPad list check-in option. Visit the website for The Receptionist for iPad here!