Episode 80: Authenticity & Social Media Marketing — Toss the Inspirational Quotes [featuring Emma Tessler]

Many therapists have heard by now that social media is one of the best ways to effectively market their businesses. However, the "how" and "what" parts of content creation, platforms to use, frequency of posting, etc. are often misunderstood, which leads to therapists defaulting to sharing inspirational quotes or "3 ways to blah, blah, blah" (A.K.A. posts that can make them disappear into the vast sea of profiles). But social media can be a lot simpler and less stressful once you stop trying to make it about what you think a therapist should post and instead use authenticity to connect with people and build your brand. If you are wondering how you can grow your private practice and make social media marketing as simple as possible, this episode is for you. In this episode, I talk with Emma Tessler, social media marketing strategist and founder Ninety Five Media. Top 3 reasons to listen to the entire episode: Understand how referencing content and following trends is not being a copycat and actually helps your content get noticed by the algorithm and become more visible. Learn how to use your authentic voice to make content that actually connects with people. Identify what types of content are the most effective, which platforms you should use, and how to create content quickly and with ease. Social Media doesn't have to be overwhelming or time-consuming, so figuring out what works for you and your business is a key first step. While directories and websites are great, social media can add that extra push to accelerate your private practice growth. Learn what works best for you and how to make social media your powerful marketing tool with less stress and more simplicity. More about Emma: Emma Tessler is the Founder + CEO of Ninety Five Media; a woman-run digital marketing agency that builds results-driven digital marketing strategies for scaling brands. She and her team help their clients connect with ideal clients, build community, and convert audience members into paying clients.  Her first exposure to the world of digital marketing was in 2015 at a college internship with an Interior Designer, and her love for the industry grew from there. After working for several years at a Top 100 Design firm in Manhattan, New York, she left in 2020 to take Ninety Five Media to the next level. Today, Emma and her team have worked with over 100 clients in 25+ industries, helping them monetize their online presence and see incredible results. With 7 years of marketing experience under her belt, she is on a mission to disrupt the digital marketing space for years to come. Emma's Website: ninetyfivemedia.co Work with Ninety Five Media: ninetyfivemedia.co/work-with-us Instagram: @ninety.five.media Check out The Stop Scrolling, Start Scaling Podcast. ------------------------------------------------------- 🎙️ Listen to more episodes of the All Things Private Practice Podcast here: www.allthingspractice.com/all-things-private-practice-podcast 🎙️Spotify: atppod.com/spotify 🎙️Apple Podcasts: atppod.com/apple 🎙️Google Podcasts: atppod.com/google 🗨️ Join the All Things Private Practice FB Community:  www.facebook.com/groups/privatepracticebuilding ---------------------------- Mentioned in this episode: A Thanks to Our Sponsor, Owl Practice! Visit the website for Owl Practice here! A Thanks to Our Sponsor, The Receptionist for iPad! Visit the website for The Receptionist for iPad here!