Ep.11. Effective app onboarding flow, Lorenzo Rossi

02:10 why onboarding is important   03:52 benefits of good onboarding   06:14 onboarding that increases users prompt opt-in rates 09:32 who is in charge of onboarding flow: product or marketing?   11:15 how to measure effectiveness of onboarding flow  14:00 should you show paywall during the onboarding?  16:20 referral program for apps: does it make sense?    Lorenzo's onboarding ebook:  https://rplg.io/mobile-app-onboarding-e-book/