18 Episodes

  1. Ep.18. Optimizing subscription monetization: prices, paywalls, & more. Vahe Baghdasaryan, CoinStats

    Published: 7/7/2023
  2. Ep.17. App Store and Google Play App Pages A/B testing. Jesse Lempiäinen, CEO & Co-Founder at Geeklab

    Published: 5/23/2023
  3. Ep.16. Influencer marketing for apps. Kristina Nikeenko, Head of Influencer Marketing, Zorka.Agency

    Published: 5/22/2023
  4. Ep.15. Ad creatives for mobile apps. Manson Chen, ex-growth marketer at Calm & Cash App

    Published: 4/17/2023
  5. Ep.14. How to Reduce Subscription App Churn. Karan Tibdewal

    Published: 4/4/2023
  6. Ep.13 Product-Led App Growth. Adam Greco, Amplitude

    Published: 3/27/2023
  7. Ep. 12. Indie app development: Spotify engineer's experience

    Published: 2/28/2023
  8. Ep.11. Effective app onboarding flow, Lorenzo Rossi

    Published: 2/21/2023
  9. Ep. 10 Mobile User Acquisition and Creatives Tips from Matej Lancaric based on $32M+ spend

    Published: 2/16/2023
  10. Ep.9. Data Analytics to Grow Subscription App to 50M+ Monthly Users. Olga Berezovsky, MyFitnessPal

    Published: 1/30/2023
  11. Ep.8. State of Mobile Attribution 2023. SKAdNetwork 4.0. and Google Privacy Sandbox explained. Niels Beenen, Singular

    Published: 1/16/2023
  12. Ep.7. User Acquisition and Retention for Subscription apps. Megan Dean, Yodel Mobile.

    Published: 1/10/2023
  13. Ep.6. Apple Search Ads and other Mobile User Acquisition Trends 2023. Ryan Kelley, Mobile Growth Expert

    Published: 1/6/2023
  14. Ep.5. Google Expert on Google App Campaigns Best Practices

    Published: 12/28/2022
  15. Ep.4. App Marketer 2022 Alice Muir on retention strategies for mobile apps

    Published: 12/26/2022
  16. Ep.3 Thomas Kriebernegg from App Radar on how to position your app for success in App Stores including tips like leveraging movies launches for ASO results.

    Published: 12/19/2022
  17. Ep.2. Klarna lead on what A/B testing really is, why testing everything is a bad idea, and why you should never rely on A/B testing results only

    Published: 12/19/2022
  18. Ep.1. Ex-CMO Bumble shares his experience on running marketing for one of the most popular dating app

    Published: 12/17/2022

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Welcome to the App Revenue Growth Podcast, hosted by Michael Stysin. This podcast is a platform for detailed and practical discussions on mobile app subscription monetization. Michael and his guests discuss various aspects of the mobile app industry, from user acquisition tactics and paywall AB testing to designing effective onboarding flows and methods to increase subscriber retention. These conversations aim to share knowledge, experiences, and tangible tips to help you grow your app revenue. Our guests bring diverse perspectives - you'll hear from product managers, data analysts, marketers,