Ep.6. Apple Search Ads and other Mobile User Acquisition Trends 2023. Ryan Kelley, Mobile Growth Expert

App Revenue Growth Podcast with Michael Stysin - A podcast by Michael Stysin, Co-Founder of Qonversion.io

Categories:

Business

Mobile consultant Ryan Kelley (Gummicube, NP Digital, Phiture) shares his perspective on 2022 user acquisition trends and offers his predictions for 2023. 02:15 - new trends in App Store and ASA 04:10 -  Apple Search Ads analytics 10:00 - budget allocation across paid UA channels 11:00 - ASA tests for different markets 12:06 - Tik Tok  14:03 - Google App Campaigns  17:10 - new Apple Search Ads ad placements 21:00 - how to measure Apple Search Ads 23:00 - 2023 User Acquisition predictions