Ep.7. User Acquisition and Retention for Subscription apps. Megan Dean, Yodel Mobile.

App Revenue Growth Podcast with Michael Stysin - A podcast by Michael Stysin, Co-Founder of Qonversion.io

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Business

Megan Dean, Growth Director at Yodel Mobile,  shares her insights on user acquisition and retention,  and why a lack of attribution is leading to a new era of product development. 02:22 how to start audit the app and key metrics to track  13:29 UA to improve retention  17:00 Tik Tok attribution 20:00 future of product development Yodel Mobile: https://yodelmobile.com/