Ep.7. User Acquisition and Retention for Subscription apps. Megan Dean, Yodel Mobile.

App Revenue Growth Podcast with Michael Stysin - A podcast by Michael Stysin, Co-Founder of Qonversion.io

Categories:

Business

Megan Dean, Growth Director at Yodel Mobile,  shares her insights on user acquisition and retention,  and why a lack of attribution is leading to a new era of product development.

02:22 how to start audit the app and key metrics to track 

13:29 UA to improve retention 

17:00 Tik Tok attribution

20:00 future of product development

Yodel Mobile: https://yodelmobile.com/