AI-generated ads and the future of creative production - John Gargiulo (Ready Set, Sleepless, Airpost)

Can you tell the difference between an ad featuring a real person versus an ad featuring a person generated by AI? According to today’s guest, AI is close but not quite there, however, it is democratizing access to high-quality advertising content for small and mid-sized businesses. John Gargiulo is a seasoned entrepreneur and growth expert currently leading Ready Set, Sleepless, and AirPost, three brands approaching the challenges of growth and creative production with different AI solutions. In this episode, Apptivate host Taylor Lobdell taps into John’s perspective of the AI landscape to learn about where AI-generated ads are today, what the role of human marketers will be tomorrow, and which AI tools marketers should be paying attention to now.