Apptivate: App Marketing Explained

A podcast by Remerge - Wednesdays

Wednesdays

Categories:

Business

210 Episodes

  1. The evolution of rewarded UA networks - Yoni Nijboer (exmox)

    Published: 4/2/2025

  2. Building a successful mobile entertainment company - Joshua Javaheri (Lucky Day)

    Published: 3/19/2025

  3. Secrets to successful mobile game launches - Aaron Diaz (2K)

    Published: 3/5/2025

  4. Counsel from a mobile marketing expert - Mick Rigby (Yodel Mobile)

    Published: 2/19/2025

  5. Apptivate Live: Building a winning UA framework - Oğuz Ayar (Voodoo), Pan Katsukis (Remerge)

    Published: 2/5/2025

  6. Special edition: App advertising trends across the globe - Patrick Eichmann, Maria Latif, Hide Cho, Kate Taganova (Remerge)

    Published: 1/22/2025

  7. AI-generated ads and the future of creative production - John Gargiulo (Ready Set, Sleepless, Airpost)

    Published: 1/8/2025

  8. App marketing with data-based storytelling - Drew Hampton (Varo Bank)

    Published: 12/11/2024

  9. Expert tips on the art of app acquisitions - Josh Peleg (BlueThrone)

    Published: 12/4/2024

  10. The door to more: DoorDash’s advertising journey - Toby Espinosa (DoorDash)

    Published: 11/20/2024

  11. Early growth marketing tactics to maximize ROI - Kevin Kawai (NewsBreak)

    Published: 11/6/2024

  12. Apptivate Live: App Growth Summit in SF - Toby Espinosa (DoorDash) & Pan Katsukis (Remerge)

    Published: 10/16/2024

  13. Finding Your App’s North Star for Growth - Michelle Murcia (Storybeat)

    Published: 10/2/2024

  14. CTV and the next frontier in app growth marketing - Peter Hamilton (Roku)

    Published: 9/18/2024

  15. Overcoming marketing signal loss by testing audiences - Alex Song (Proxima)

    Published: 9/11/2024

  16. Alternative ad networks for mobile game marketing - Sylvain Etard (Tilting Point)

    Published: 9/4/2024

  17. Inside DraftKings: Mobile ad attribution - Richard Eiseman (DraftKings)

    Published: 8/28/2024

  18. From ATT to AdAttributionKit: The latest in attribution - Roy Yanai (AppsFlyer)

    Published: 8/21/2024

  19. The science behind media mix optimization - Paul Kovalski (Self Financial)

    Published: 8/7/2024

  20. Driving Results: Full-Funnel Strategies for Mobile Marketing - Daniela Aschentrupp (DiDi), Diego Salazar (DiDi)

    Published: 7/24/2024

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Apptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.