Apptivate: App Marketing Explained

A podcast by Remerge - Wednesdays

Categories:

Business

186 Episodes

  1. Inside the Mobile Marketing Industry’s No-ID world - Catherine Perloff (AdWeek)

    Published: 5/15/2024

  2. How the Subway Surfers Game Handles User Privacy - Janos Perei (SYBO Games)

    Published: 5/1/2024

  3. Should Gaming Apps Use Playable Ads in their Marketing Mix? - Gokce Oguz (Playable Factory)

    Published: 4/17/2024

  4. Using AI to advertise mobile games - Günay Aliyeva (Gamelight)

    Published: 4/3/2024

  5. Women in Mobile: Boss Ladies Working in AI - Lana Dubinskiy (Women and AI)

    Published: 3/20/2024

  6. Women in Mobile: Closing the Tech Industry’s Gender Gap - Laura Schwarz (Airship)

    Published: 3/8/2024

  7. Acquisition Strategies to Beat Seasonal Dips - Seif Hassan (Momox)

    Published: 2/21/2024

  8. Mobile Marketing’s Humble Beginnings and What You Can Learn from Them - David Murphy (Mobile Marketing Magazine)

    Published: 2/7/2024

  9. The Privacy Saga: Apple v Google - Allison Schiff (AdExchanger)

    Published: 1/24/2024

  10. Getting Started with AI for eCommerce App Marketers - Lana Dubinskiy

    Published: 1/10/2024

  11. Marry your customers: Mobile apps for e-commerce brands - Matt Hudson (BildIt)

    Published: 12/11/2023

  12. Winning Mobile Marketing Strategies for TikTok - Pedro Arias (Admiral Media)

    Published: 11/22/2023

  13. Women in Mobile: Speaking Your Truth - Anna Gruzina (InnoGames)

    Published: 11/8/2023

  14. Tips on Influencer Marketing for Mobile Apps - Nadia Bubennikova (Famesters)

    Published: 10/25/2023

  15. Why You Should Be A/B Testing Your App Store Pages - Jesse Lempiäinen (Geeklab)

    Published: 10/11/2023

  16. Designing Your App’s Creative & Growth Strategy

    Published: 9/27/2023

  17. ASO Hacks for Increasing App Downloads - Simon Thillay (AppTweak)

    Published: 9/13/2023

  18. Mobile Games: 2023 Data & Trends - Ksenia Yurkina (Apptica)

    Published: 8/30/2023

  19. ChatGPT and the Future of Mobile Marketing - Jenny Pollock (Together Labs / IMVU)

    Published: 8/16/2023

  20. A Product Manager’s POV on Building an App - Reut Lazo (Akili)

    Published: 8/2/2023

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Apptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.