From ATT to AdAttributionKit: The latest in attribution - Roy Yanai (AppsFlyer)

Here is the mobile marketing roundup you’ve been waiting for. Industry mover, Roy Yanai, the VP of Product at AppsFlyer, spells out what happened roughly three years ago when Apple shook the mobile app ecosystem with its privacy policy – App Tracking Transparency (better known as ATT) – and what has followed in its wake. How are opt-in rates trending today? How does the Protected Audience API work? What does Apple’s new AdAttributionKit change? Learn the answers to all these questions and much more in this episode. AppsFlyer is a mobile attribution platform that helps mobile marketers measure the performance of their campaigns. Roy Yanai has been with AppsFlyer for seven years and lives in Tel Aviv.