What the Data Shows About App Retargeting’s Viability – Patrick Eichmann (Remerge)

We’re kicking off 2022 by sharing an episode from The Business of Apps Podcast, featuring Remerge’s General Manager of the Americas, Patrick Eichmann. Patrick joins host Artyom Dogtiev to recap the release of Apple’s ATT framework last spring and how many thought app retargeting was doomed. Patrick also presents data on why retargeting remains a viable option for brands right now.