Unlocking Market Potential with Hypernomics: Doug Howarth on Multidimensional Market Analysis and Competitive Advantage

Welcome to Behind the Numbers, hosted by Dave Bookbinder. In this episode, we explore the groundbreaking field of hypernomics with Doug Howarth, CEO of Hypernomics, Inc. and author of Hypernomics: Using Hidden Dimensions to Solve Unseen Problems. Doug introduces the science of hypernomics, explaining how it leverages multidimensional analysis to reveal hidden market structures, constraints, and opportunities across various industries. Doug breaks down hypernomics as a transformative approach to understanding complex markets. By mapping out market variables like square footage, lot size, and price in the housing market, hypernomics can predict pricing ceilings and optimize decision-making. This methodology extends well beyond commodities, offering insights applicable to everything from real estate to retail. Throughout the episode, Doug shares practical examples, including choosing a washing machine and designing optimal restaurant seating during the COVID-19 pandemic. These cases illustrate how hypernomics can simplify complex decisions for businesses and even small enterprises, making it a valuable tool for any industry. Hypernomics isn’t just for large corporations; Doug explains how this powerful tool can help business leaders identify market gaps, anticipate demand, and strategically position new products. Hypernomics, Inc. has developed software to map out competitive spaces and understand the upper limits of demand, allowing businesses to avoid costly mistakes and maximize profitability. Investors can also gain an edge with hypernomics. Doug shares how their private fund, guided by hypernomic principles, has outperformed the S&P 500—demonstrating the system's effectiveness in stock market investment. Looking ahead, Doug envisions hypernomics becoming a core discipline in business and economics, with applications across industry, academia, and government. His goal is to see hypernomics adopted widely, revolutionizing how markets are understood and navigated to support smarter decision-making. To learn more about hypernomics, connect with Doug Howarth on his website at dughowarth.com or visit hypernomics.com. His book is available on Wiley, Barnes & Noble, and Amazon. About our guest: Doug Howarth, CEO Hypernomics, Inc. & Author of Hypernomics: Using Hidden Dimensions to Solve Unseen Problems Doug Howarth unleashed a paradigm shift. He discovered Hypernomics. It alters economics in the same way relativity changed physics, as it uses new frames of reference. It starts with four dimensions and adds time for a fifth. But, there is no upper limit to the dimensions considered. It finds the linked, opposing, self-organizing states of Value and Demand at work against each other at all times - just like the game of tug-of-war.  At age 14, Doug Howarth sensed the plotting systems created by René Descartes were inadequate for many tasks. Decades later, he made a series of startling discoveries. He found the economy self-organizes in recognizable opposing patterns and devised ways to portray markets in four, five, or any number of dimensions. Doug named this new field Hypernomics. In 2011, he formed a company, Hypernomics, Inc., who show their customers how to take advantage of Hypernomics.  Hypernomics. Inc. has worked for NASA, United Technologies, Lockheed Martin and Raytheon, among others. Along with two of his Hypernomics colleagues, he was awarded US Patent Number 10,402,838 for Multivariable Regression Analysis, the world's first software designed to deconstruct markets into their 4D structures. ​Doug has written 13 peer-reviewed publications across four continents.  They've been issued by the Institute of Electrical and Electronics Engineers (IEEE), the American Institute of Aeronautics and Astronautics (AIAA), the Society of Automotive Engineers (SAE), and the International Council of the Aeronautical Sciences (ICAS), among others. NASA has requested that he speak to them three times. He has spoken to