Your Story Drives Your Brand - Paul Furiga

Today’s guest says that your story is your organization's most important marketing asset. He’s here to tell us why – and how we can improve that story. Dave Bookbinder goes Behind The Numbers with Paul Furiga, founder of public relations/marketing agency, WordWrite, and author of Finding Your Capital S Story. In this episode, Paul shares the science of story-telling and why it works.  We’re also discussing why stories matter with customers, employees, and investors – plus, the value of a company’s story in relation to its brand. About the Host:   Dave Bookbinder is the person that clients reach out to when they need to know what their most important assets are worth. He’s a corporate finance executive with a focus on business and intellectual property valuation. Known as a collaborative adviser, Dave has served thousands of client companies of all sizes and industries.   Dave is the author of the #1 best-selling books about the impact of human capital (PEOPLE!) on the valuation of a business enterprise called The NEW ROI: Return On Individuals & The NEW ROI: Going Behind The Numbers.   He’s on a mission to change the conversation about how the accounting world recognizes the value of people’s contributions to a business enterprise, and to quantify what every CEO on the planet claims: “Our people are this company’s most valuable asset.”   🔸 Grab Dave’s #1 Best-Selling Books: The New ROI: Return on Individuals 🔸 Connect with Dave on LinkedIn 🔸 Connect with Dave on FaceBook 🔸 Follow Dave on Twitter 🔸 Check out www.NEWROI.com for more. 💡  Want to share your insights with the business community? Message Dave to learn how you can be a guest on Behind The Numbers. https://linktr.ee/BehindTheNumbers 🔹 Check out more of Behind The Numbers on YouTube 🔹 Check out more of Behind The Numbers on RVN Television Please share this podcast with your friends and subscribe to keep up with the latest episodes. Drop a review and rate the podcast so that others might find it. THANK YOU FOR PUTTING BEHIND THE NUMBERS IN THE TOP 3% MOST POPULAR PROGRAMS GLOBALLY, ACCORDING TO LISTEN NOTES!!