Building a Marketing Team of Experts & Amazon Unboxed Takeaways with Kyle Lembke of PetIQ

#014 - PetIQ is a brand that has put focus on building a digitally native brand with incredible insights behind their customer acquisition strategies. Kyle Lembke of the PetIQ team joins to discuss how to build an e-commerce team with various marketing experts like TikTok, calculating your customer acquisition costs compared to lifetime value, and exploring how many Prime Days and promotional days is too much for a brand. Stick to the end to hear Kyle & Destaney's thoughts on Amazon Unboxed event from late October. Follow Kyle on LinkedIn Follow Justin on LinkedIn Follow Destaney on LinkedIn Learn more about BetterAMS See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.