Better Advertising with BTR Media

85 Episodes

1. How We Structure Campaigns at Scale

   Published: 6/5/2025
2. Four Pillars of Amazon: Supply Chain Strategy

   Published: 5/21/2025
3. Four Pillars of Amazon: Creative That Converts

   Published: 5/21/2025
4. Four Pillars of Amazon: Creating Demand

   Published: 5/21/2025
5. Four Pillars of Amazon: What Amazon Really Wants

   Published: 5/21/2025
6. The Right Retailer Isn't Always the Obvious One

   Published: 5/7/2025
7. Using Video to Improve Customer Engagement & Conversion

   Published: 4/30/2025
8. Launching a Niche Amazon Brand

   Published: 4/24/2025
9. Creating Brand Personality & Consumer Trust

   Published: 3/18/2025
10. Dissecting Amazon's Path to Purchase

    Published: 2/25/2025
11. Merging Brand Marketing with Performance Analytics

    Published: 2/19/2025
12. The Power of Non-Branded Strategy

    Published: 2/14/2025
13. Premium Brand Recommendations for Advertising

    Published: 2/12/2025
14. How to Unlock AMC's Potential

    Published: 2/4/2025
15. 2025 Offsite Recap

    Published: 1/31/2025
16. The New B2B Placement Modifier

    Published: 1/29/2025
17. Bringing Retail Strategy to the Digital Shelf

    Published: 1/3/2025
18. 2024 Highlights & 2025 Vision

    Published: 12/20/2024
19. Navigating the Future of Retail Media

    Published: 12/17/2024
20. Scaling Content Creation with AI

    Published: 12/4/2024