Sell in Smaller Arenas & Raise 'Visitor Value' with Matt Gallant

#018 - Matt Gallant's approach to product research, customer avatars, and harmonizing across your marketing has helped him & BiOptimizers dominate in their niche. Building a competitive brand takes winning smaller niches to build up to a bigger fight - to put it in Matt's boxing terms. Matt and Destaney dive into their favorite personality tests with recommendations for those looking to explore personal development in 2023. Try Nootopia here Follow Matt on LinkedIn and read his blog Follow Destaney on LinkedIn Learn more about BetterAMS See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.