Visualizing Ad Spend with External Tools with Michael Schwartz of Sports Research

#012 - If you haven't brought a data scientist onto your team but want to understand your marketing spend in ways Amazon can't show, Michael tells us about his experience with external tools. For a brand that is sharing space between a one-time purchase vertical & another in a CPG, repeat-purchase vertical, Michael must set & measure KPIs accordingly. We also discuss the new DSP beta targeting features that are allowing Michael to cross-sell his products to existing subscribers in the brand. Follow Michael Schwartz on LinkedIn Follow Justin on LinkedIn Learn more about BetterAMS See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.