Alex Su (Ironclad): TikTok for B2B

Today’s shorter episode is a follow up to my longer conversation with Alex Su, Head of Community at Ironclad. In that conversation, we talk about his TikTok channel @legaltechbro and how he developed a personal brand strategy that compliments Ironclad’s community-focused GTM strategy. So if you haven’t heard that yet, go check it out now. In today’s episode, we dive into TikTok more specifically and why you shouldn’t overlook this huge new channel.Mentioned in this episode:Sign up for OpenView's weekly newsletterAlex Su, @legaltechbroIroncladTikTokLinkedInTwitterSubscribe to Blake Bartlett on YouTube.Podcast produced by OpenView.View our blog for more context/inspiration.OpenView on LinkedinOpenView on TwitterOpenView on InstagramOpenView on Facebook