Mark Roberge (Stage 2): B2C Growth vs. B2B PLG

Mark is now a VC at Stage 2 Capital, and also teaches a class at Harvard Business School called “Decoding Growth in Silicon Valley.” It focuses on applying the best practices from B2C growth to B2B GTM playbooks. Today on BUILD, he gives us the key organizational and strategic “must-have” pillars in order to embrace the future of B2B growth and win with PLG.