Unpacking the New Customer Journey & How to Build a Growth Team

If you listened to the first intro episode you know why we’re here, to figure out the new customer journey and what that means for PLG and SaaS. Today we hear from Dave Grow, President and COO at Lucidchart. Lucidchart is now a household name in productivity software, enabling over 20 million users to think, work and communicate visually. Since he joined Dave has helped lead Lucid to more than $100M in ARR (annual recurring revenue) and >$1B valuation. On this episode of BUILD we discuss the concept of growth, what role each department plays in the product-led engine, and the shifting buyer persona found in a self-serve model.