Ep. 226 The Inside Story Of Elsevier’s $50.6 Million Acquisition Of 3D4Medical.com

Back in 2004, John Moore started 3D4Medical.com, a company that created three-dimensional models of the human body, photographed them and licensed the images to textbook publishers. When the Great Recession hit, Moore’s business took a turn, and he realized he needed to re-invent the company.