Ep 463 How Luke Peters Turned a Used Bar Fridge into an $80M Acquisition Target

Built to Sell Radio - A podcast by John Warrillow - Fridays

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Business

Luke Peters started off by reselling everyday appliances like bar fridges online. Eventually he built a brand and shifted to selling his products on big e-commerce retailers. Peters grew NewAir to $80 million in revenue before selling it for a lifechanging windfall in 2022.