Salsa Maker Gets Contract With Whole Foods On Her Way To A Surprising Exit

Built to Sell Radio - A podcast by John Warrillow - Fridays

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Despite having distribution at Whole Foods, Kroger, and Safeway, salsa-maker Julie Nirvelli found herself on the brink of bankruptcy. She sent a last-ditch email to four potential acquirers – and you won’t believe what happened next.