Episode 1 - Getting Started with Customer Education

Welcome to the Pilot episode of CE Labs – the Customer Education Laboratory! This podcast series is devoted to you – The Customer Education pioneers out there – to share what we, and others have learned from hard-won experiences in the trenches of fledgling SaaS companies and tech startups.   Maybe you’re a member of a Customer Success team realizing that you need to invest in Customer Education — or that you have an interest in doing it yourself Perhaps you’re the first Customer Education hire at a growing company Maybe you’re part of the growing community of Customer Education Heroes. In this episode we introduce ourselves and our mission and begin challenging the assertion:  “You don’t need a customer education team until your company is mature”. (more…)