Elisa Choy - Predict future behavior - Sentiment tracking & modern market research at scale - S3 Ep23 (part 4 of 6)

Brain hurt scale 6/10. Did you know? Elisa and her firm predicted the results of the last Australian federal election weeks before it happened? And this wasn't an isolated incident.  Contrary to popular perception, predicting future market behavior is possible. So why don't more organizations do it? This question and many more about the mysterious new wave of the market research world will be answered. But it won't be answered by reading this text. Start listening