99 Episodes

  1. Henry Innis - MMM & The Mutintex Growth Story - S5 Ep14

    Published: 3/20/2025
  2. Paz Pisarski - Building High-value Communities - Community Strategy - S5 Ep13

    Published: 1/23/2025
  3. Ken Roberts - Emotions in Advertising - S5 Ep12

    Published: 1/19/2025
  4. Scott Thomas - Hybrid and crowdsourced creative production - S5 Ep11

    Published: 11/17/2024
  5. Sam Redfern - Canva's shift from digital attribution to world-class model - Part 3

    Published: 8/8/2024
  6. Daniel McCarthy & Brett Hollenbeck - Digital Marketing Apocalypse - Part 2

    Published: 7/21/2024
  7. Keaton Garnet - Digital Marketing Apocalypse - Part 1

    Published: 7/17/2024
  8. Mike Taylor - A crash course in AI - S5 Ep7

    Published: 6/17/2024
  9. Mike Harris - The politics of growth #1 - Turnarounds, hugs and chugs - S5 Ep6

    Published: 5/19/2024
  10. Brett Friedman - Applied creative strategy in an AI world - S5 Ep5

    Published: 4/7/2024
  11. John James - brand first principles. Avoiding the brand scam - Repost from Cognism's podcast

    Published: 3/31/2024
  12. John James - Live SXSW Sydney 2023 interview - repost from Komo Technologies podcast

    Published: 3/4/2024
  13. Dale W. Harrison - Exposing the hidden incentives behind B2B purchases. Understanding procurement and buying committee dynamics - S5 Ep2

    Published: 2/5/2024
  14. Colin Lewis - How to be an effective marketer. Executive director-level thinking - S5 Ep1

    Published: 1/30/2024
  15. Part 5.3 - Actually Thinking Different about Think Different - Apple's real growth factor revealed

    Published: 12/20/2023
  16. Part 5.2 - Thinking Different about Think Different - What exactly did it do? - S4 E22

    Published: 12/6/2023
  17. Part 5.1 - Thinking Different about Think Different - S4 Ep21

    Published: 11/30/2023
  18. Part 4 - What does a brand campaign do? 8 pros and 8 cons - S4 Ep20

    Published: 11/14/2023
  19. Part 2 - Where did brand campaigns came from? The history of advertising agencies, marketing & growth - S4 Ep16

    Published: 10/26/2023
  20. Gregory Kennedy - Confessions of two fractional CMOs - Trials, tribulations & opportunities - S4 Ep19

    Published: 10/25/2023

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Uncovering the secrets behind world-class commercialization strategy for senior executives - garnished with tech & Champagne. Learn from people who've bridged the strategy gap between planning, execution and measurement. They'll have battle scars to show, skin in the game and money in play. Most aren't famous but there's zero commercial agenda here, so heeding their wisdom is priceless. Listen to an episode if you dare, but you've been warned. There's no going back. Keep taking your blue pills - or press play