Ethan Decker - Busting brand myths. Separating fact from fiction and politics from science - S4 Ep5

What is a brand? How do they work? How do you separate the marketing fluff from fact?

If you want to build commercial value from marketing investments this is a mandatory listen.

Listen to Dr Ethan Decker. A former ecologist who is now an applied brand science professional based in Boulder, Colorado.

Nothing more needs to be said.

Skip to the 5-minute mark if you want to skip the intros and Champagne sipping.