Ethan Decker - Busting brand myths. Separating fact from fiction and politics from science - S4 Ep5
Champagne Strategy - A podcast by Hybrency
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What is a brand? How do they work? How do you separate the marketing fluff from fact? If you want to build commercial value from marketing investments this is a mandatory listen. Listen to Dr Ethan Decker. A former ecologist who is now an applied brand science professional based in Boulder, Colorado. Nothing more needs to be said. Skip to the 5-minute mark if you want to skip the intros and Champagne sipping.