Gregory Kennedy - Confessions of two fractional CMOs - Trials, tribulations & opportunities - S4 Ep19

Brain Hurt Scale = 2/10. Learn all the hot topics, struggles and opportunities in the current environment from the perspective of two fractional CMO's. After shooting the breeze about coffee (Skip to 4mins in to miss the coffee talk intro) Gregory Kennedy and John sit down to talk about what they're both seeing on the ground right now. With significant declines in the yields and measurement of various digital media over the years, they discuss different ways to move forward and embrace a revised approach to the marketing function. What's the difference between West and East coast business culture? Why is the crazy valuations in the recent tech boom not even comparable to what happened back in the late 90s? Why is revenue growth and positive economics so important now? How have digital channels changed over the years? Gregory has worked in senior marketing roles at tech companies like InMobi, TapSense, NextRoll, Sojern and Noteable. Embrace the future. Leave the shackles behind. This is an easy listen. That won't leave you in a bind.