Sam Redfern - Canva's shift from digital attribution to world-class model - Part 3

Brain Hurt Scale = 6/10 - full episode featuring San Redfern from Canva who details how the company transitioned from a digital marketing attribution mindset into something far more world-leading and sophisticated. Where part 1 of the Digital Marketing Apocalypse series focused on the technical and legal changes that have occurred over time. And part 2 uncovered the impact this has had on company's marketing. Part 3 gives us an example of how to successfully transition from the old way to the new way. Providing a great example of how teams should be measuring and operating And yes we all don't work for multi-billion dollar companies, but you'll pick up some very practical pointers which apply to all sized-firms along the way.