Oracle NetSuite’s Craig West on Partner Enablement

Oracle NetSuite's Craig West joins Channelnomics' Changing Channels host Larry Wals to discuss the importance of continuous partner enablement.    They say it takes money to make money. One of the ways vendors use money to make money is through the enablement of their partners. This investment leads to the creation and cultivation of partnerships that are – in many cases – more productive. Partners enabled through technology and sales training generate more revenue for their vendors. While training and enablement are universally seen as a channel necessity, connecting the value to the outcome often proves elusive. The vendor community frequently treats training as episodic – only on an annual basis or with new product releases. Also, the training typically focuses on products, not workloads or what customers expect as outcomes. For the most part, training programs treated as onboarding checkbox items do little to speed time to market with new partners. As a result, there’s a disconnect between vendor intent, partner engagement, and customer experience. One vendor that’s making enablement a core piece of its channel strategy and partner relationships is Oracle NetSuite. Through its SuiteLife program, Oracle NetSuite provides hands-on training and enablement that accelerate partners’ ability to take enterprise resource planning applications to market. Craig West, vice president of alliances and channels at Oracle NetSuite, joins Channelnomics’ Changing Channels host Larry Walsh to discuss making partner enablement more productive and persistent.   Follow us, Like us, and Subscribe! Channelnomics: https://channelnomics.com/  LinkedIn: https://bit.ly/2NC6Vli  Twitter: https://twitter.com/Channelnomics    Changing Channels Is a Channelnomics Production Follow @Channelnomics to stay current on the latest #research, #bestpractices, and #resources. At @Channelnomics – the voice of thought leadership – we define #channel trends, chart new #GTM strategies, and #partner with industry leaders to champion #diversity in the channel.     Episode Resources Host Larry Walsh: https://bit.ly/3beZfOa   Guest Craig West: https://www.linkedin.com/in/craig-west-17369b3/   Credits  Production: Changing Channels is produced by Modern Podcasting. For virtual content capture and video-first podcasts, check out http://www.modpodstudio.com.  Host Larry Walsh: https://bit.ly/3beZfOa  Voice-Over: Denise Quan