Wasabi’s Laurie Mitchell on Expanding Into the International Market

Laurie Mitchell, vice president of partner and international marketing at Wasabi Technologies, joins Channelnomics’ Changing Channels host Larry Walsh to discuss how a midstage technology start-up expands into the international channel.   Wading into international waters is a tricky proposition for many technology companies. The complexities of localization, the individualities of different markets, the unique needs of customers in various parts of the world, and the expenses involved in developing a multinational presence are all challenges to any organization trying to build an international channel. Despite the intricacies, though, emerging U.S. cloud storage company Wasabi Technologies has rapidly expanded its international footprint. Only a year after launching its cloud storage service in 2017, Wasabi announced the construction of its first overseas data center in Amsterdam, and this summer it began its move into Asia with the announcement of a new data center in Tokyo. Much of Wasabi’s overseas success is credited to European and Asian channel partners that have spurred the storage company’s expansion. In this episode of Changing Channels, Laurie Mitchell, Wasabi’s vice president of partner and international marketing, discusses how the storage start-up ventured into the international market with the assistance of its partners.   Follow us, Like us, and Subscribe!   Channelnomics: https://channelnomics.com/   LinkedIn: https://bit.ly/2NC6Vli   Twitter: https://twitter.com/Channelnomics   Changing Channels Is a Channelnomics Production   Follow the new @Channelnomics to stay current on the latest #research, #bestpractices, and #resources. At @Channelnomics – the voice of thought leadership – we define #channel trends, chart new #GTM strategies, and #partner with industry leaders to champion #diversity in the channel.     Episode Resources   Host Larry Walsh: https://bit.ly/3beZfOa   Guest Laurie Mitchell: https://www.linkedin.com/in/lcoppola/    Credits   Production: Changing Channels is produced by Modern Podcasting. For virtual content capture and video-first podcasts, check out http://www.modpodstudio.com.     Host Larry Walsh: https://bit.ly/3beZfOa     Voice-Over: Denise Quan   PODCAST LINK/EMBED CODE:   YOUTUBE LINK: https://youtu.be/PajNCbX1TKY  CN POST: https://channelnomics.com/2021/08/wasabis-laurie-mitchell-on-expanding-into-the-international-market