The Peak-end Rule: Why some moments matter more than others

Have you ever had a terrible meal that was completely transformed by an amazing dessert? How about a great movie that was ruined by a bad ending? Why do these moments have the power to stick out in our memories, and change otherwise good or bad experiences? It's down to a behavioral science principle known as the Peak-end Rule. In this episode, we’ll explore the Peak-end Rule, and talk about how we can use it to our advantage in business, marketing, and experience design.