Choice Hacking

37 Episodes

1. How Costco used psychology to become the world's 3rd largest retailer

   Published: 3/16/2023
2. Part Two: How Disney used psychology to become the happiest place on Earth

   Published: 3/9/2023
3. Part One: How Disney used psychology to become the happiest place on Earth

   Published: 3/2/2023
4. Greatest Hits: How IKEA used psychology to become the world's biggest furniture retailer

   Published: 2/23/2023
5. Idleness Aversion: Why we hate to wait (and what to do about it)

   Published: 2/16/2023
6. The Endowment Effect: Creating emotional bonds your customers don't want to break

   Published: 2/9/2023
7. Unskilled and Unaware: The Story of the Dunning-Kruger Effect

   Published: 2/2/2023
8. Greatest Hits: How Netflix Used Psychology to Perfect Its Experience

   Published: 1/26/2023
9. Why Steve Jobs Stole from a Hotel to Build the Apple Store (and you should too)

   Published: 1/19/2023
10. The Cobra Effect: When Your Best Intentions Backfire

    Published: 1/12/2023
11. The Psychological Failure of New Coke

    Published: 1/5/2023
12. Uber: Part Two

    Published: 7/28/2022
13. Uber: Part One

    Published: 7/21/2022
14. The Pratfall Effect: What happens when brands f'up

    Published: 7/7/2022
15. How Target Used Psychology to Perfect Its Experience

    Published: 6/30/2022
16. How Netflix Used Psychology to Perfect Its Experience

    Published: 4/19/2022
17. The Gruen Effect: The fascinating ways store environments affect what (and how much) we buy

    Published: 3/22/2022
18. Confirmation Bias: The ethics and advantages of customers' desire to be right

    Published: 3/8/2022
19. How Nike Used Psychology to Become the World's Biggest Sportswear Brand

    Published: 2/23/2022
20. WORDLE: The Fascinating Psychology Behind Why It's Gone Viral

    Published: 2/9/2022