WORDLE: The Fascinating Psychology Behind Why It's Gone Viral

It started a few weeks ago. Tiny, colorful squares started popping up on my Twitter feed. At first, I only saw one or two. But this week, almost my entire feed became a series of tiny yellow, green, and grey boxes. Ladies and gentlemen — we have reached peak Wordle. People can’t stop playing. But what is it that makes Wordle so addicting? In this episode, I unpack the psychology and behavioral science principles that helped this simple word puzzle go viral.