Educating Millennial Buyers With David Caron

Content Marketing, Engineered Podcast | TREW Marketing - A podcast by TREW Marketing & Wendy Covey - Thursdays

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Business Technology

Over half of B2B industrial buyer specifiers are Millennials, and this group seeks information differently than their older counterparts. Beyond features and benefits, they need third-party validation to support recommendations. How can you serve up this content effectively?