Content Marketing, Engineered Podcast | TREW Marketing
A podcast by TREW Marketing & Wendy Covey - Thursdays
197 Episodes
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How to Create Kick-Ass PR Campaigns for Engineering Companies
Published: 6/5/2025 -
Lessons from the Automate 2025 Show Floor
Published: 5/22/2025 -
Comparing Content Preferences of Engineers in Europe and the US
Published: 5/15/2025 -
Behind the Questions: Inside the 2025 State of Marketing to Engineers Report
Published: 5/1/2025 -
Navigating Industrial Marketing Challenges in a Shifting Economy
Published: 4/17/2025 -
A Sales Leader’s Perspective on Content that Earns Engineers’ Trust
Published: 4/8/2025 -
Leveraging First Party Data in a Cookieless Marketing Landscape
Published: 3/20/2025 -
Recapping the 2025 Industrial Marketing Summit
Published: 3/6/2025 -
Could Amazon be the Industrial Sales Channel You're Missing?
Published: 2/20/2025 -
Taking AI Up a Notch: Training Brand Voice, AI Assistants, and Custom GPTs
Published: 2/13/2025 -
How to Optimize for Bottom-of-Funnel, Revenue-Generating Content
Published: 1/30/2025 -
From Burnout to Buy-In: Practical Tips for Managing Change in Marketing
Published: 1/16/2025 -
The Power of Qualitative Research to Level Up Your Brand
Published: 12/12/2024 -
The State of AI: Chatbots, Reasoning Models, and Agents
Published: 12/5/2024 -
Differentiate Your B2B Marketing in 2025: Strategies to Stand Out in an AI-Driven Landscape
Published: 11/21/2024 -
Getting Personal: When Authenticity is a Winning Sales Strategy
Published: 11/14/2024 -
Marketing Insights from Gardner's Industrial Buying Influence Report
Published: 11/7/2024 -
Recapping Our Time at Content Marketing World 2024
Published: 10/31/2024 -
Find Your People at the Industrial Marketing Summit
Published: 10/24/2024 -
Breaking Into New Markets: Prototyping, Messaging, and Managing Risk
Published: 10/17/2024
If you are a marketer in a technical company, this podcast is for you. On each episode, host, author, and TREW Marketing CEO Wendy Covey will breakdown an industry trend, challenge or best practice in marketing to engineers and like-minded technical buyers. You'll meet colleagues and industry friends who will stop by to tell you their stories along the way. Learn B2B content marketing strategies and tips to build trust and grow your business with technical content. Visit trewmarketing.com/podcast for show notes, resources and to subscribe so that you'll never miss an episode.