How B2B PR Should Fit into Your Integrated Marketing Strategy

Content Marketing, Engineered Podcast | TREW Marketing - A podcast by TREW Marketing & Wendy Covey - Thursdays

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Business Technology

Industrial manufacturing and engineering companies may go decades without considering a Public Relations strategy. Our guest this week shares why PR shouldn't be overlooked in your overall marketing strategy. Michelle Garrett is the author of B2B PR That Gets Results, a new public relations book that helps companies understand the importance of PR while providing tactical PR tips. On this episode, Michelle and I discuss how PR can help companies tell their stories and gain credibility. We ta...