How Industrial Marketers Adapt to Reach Technical Buyers of All Ages

Content Marketing, Engineered Podcast | TREW Marketing - A podcast by TREW Marketing & Wendy Covey - Thursdays

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Business Technology

The state of industrial marketing is changing fast! As the demographic of engineers and technical buyers evolves, so too should our marketing efforts. On this week's episode of Content Marketing, Engineered, I spoke with Nikki Gonzales, Head of Partnerships at QuoteBeam and host of the Automation Ladies podcast. As a millennial with a storied work history in the industrial manufacturing and software industries, Nikki brought a fresh point of view on how to market and sell to engi...