Influencer Marketing in Electronics and Semiconductor

When it comes to influencer marketing, there are remarkable differences between the B2C and highly technical B2B worlds. Find out why. Stuart Cording is a reformed electrical engineer turned technical writer who studies and educates about the electronics and semiconductor industry. In short, he is a B2B technical influencer. When you hear the word influencer, you might conjure a celebrity promoting designer clothes on Twitter or a teenager trying 40 different shades of lipstick on...