Lasso Your Content Chaos

Content Marketing, Engineered Podcast | TREW Marketing - A podcast by TREW Marketing & Wendy Covey - Thursdays

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Business Technology

Learn how to take a strategic and proactive approach to content planning. Jennifer Dawkins, Vice President of Account Services at TREW Marketing, is an expert in content planning for both start-ups and enterprise companies. When it comes to the latter, she's seen her share of Content Managers who are overwhelmed with requests and have no formal process for planning and prioritizing content projects. This leads to random acts of content, lack of insight into performance, and a ton...