LinkedIn | Stop the Sales Noise with Susan Tatum

More and more salespeople have turned to LinkedIn to network and connect with prospects, and aided by automation, the volume of outreach has gone up exponentially. How do salespeople cut through the noise and make real connections with prospects? In this episode, Susan and I discuss key ways salespeople can leverage LinkedIn, and how marketing can help. Key takeaways: Marketing focuses on one-to-many communications while sales focuses on one-to-one; the approach to LinkedIn should follo...