Media Miniseries | Engaging Technical Editors with Gary Lerude

In the Content Marketing, Engineered Media Miniseries, where we’re learning from media experts about how working with external news outlets and trade publications fits into your content marketing strategy. In today’s episode, we cover working with technical B2B trade publications from an editorial perspective. Content marketing typically involves writing and publishing content on your own site, and attracting visitors to that content. But -- external channels can still be extrem...