Moving to Google Analytics 4

Learn why GA4 is replacing Google's Universal Analytics platform, and what actions you need to take by July 1st to capture key reporting data. Keith Moehring, CEO of L2 Digital, is a marketing operations guru. When Google Analytics Version 4 (GA4) first released, I'm guessing Keith was first in the proverbial line to get his hands on the Beta. It made him the perfect guest to discuss why Google rebuilt its analytics platform and walk through key differences between Universal Anal...