SEO Series: What the Heck is Going on at Google?!

Have you recently found yourself saying, What the heck, Google?! Google search results have been experiencing significant changes, with an increase in discussion sites like Reddit and Quora appearing in search results. This is due to Google's emphasis on first-person experience (EEAT) and combating misinformation. However, the results often include outdated information and unreliable advice. Additionally, Google's AI overviews, formerly known as Search Generative Experience (SGE), have been q...