Shifting to Inbound Marketing in Acoustic Engineering with Sabrina De Veylder-Pahwa

Understanding the customer, taking on one initiative at a time, and measuring results were key to ushering inbound marketing into an Acoustic Engineering company. Sabrina De Veylder-Pahwa, R2Sonic Marketing Director, has accomplished something which many industry peers struggle greatly with -- shifting her highly technical engineering company into an inbound marketing model. During this episode, she shares her journey, including the fantastic results they've achieved. One of the m...