Strategies Technical Marketers Can Borrow from the B2C Playbook

The marketing team at Heatcraft Refrigeration Products are not afraid of stepping outside the box when it comes to reaching their target audience. Pete Grasso, Content Marketing Leader, and Tim Fletcher, Digital Marketing Leader join me on the podcast to talk about how they use B2C strategies to build a loyal following and get the information their contractors need. We discuss how they've successfully partnered with a trusted influencer in their space to maximize reach, create dozens of new c...