Understanding the Technical Buyer: 2024 State of Marketing to Engineers Report

Content Marketing, Engineered Podcast | TREW Marketing - A podcast by TREW Marketing & Wendy Covey - Thursdays

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Business Technology

Targeting engineers and technical buyers? We walk through the ways your ideal audience is researching solutions, making purchasing decisions, and spending time online. The State of Marketing to Engineers Research Report is in its 7th year! GlobalSpec and TREW Marketing have teamed up all these years to understand the behavior and strategy of the technical buyer and engineer. What are their research habits? What are their channel preferences? How are they spending their time online out...