Going Beyond Your Early Adopters with UpKeep’s Jeff Ignacio
Customer Conversations - A podcast by Sean Boyce and Stuart Balcombe
Categories:
Jeff Ignacio is the Head of Revenue and Growth Operations at UpKeep, managing the Go To Market Systems and Enablement teams. Prior to working at UpKeep Jeff spanned a variety of roles at both large tech firms such as Accenture, Intel, Google, and high growth ventures such as Vizier (viz-ier) and PatientPop. In this episode of the Customer Conversations podcast, Sean and Jeff cover
- The difference between product fit vs. go to market fit
- Expanding from early adopters and engaging the early majority
- Monitoring a customers risk profile
- Defining and managing a post-sales cycle
Resources:
- Product Lifecycle - https://www.amazon.com/Diffusion-Innovations-5th-Everett-Rogers/dp/0743222091
- Crossing The Chasm - https://www.goodreads.com/book/show/61329.Crossing_the_Chasm
- Sales Enablement Podcast - https://www.ringdna.com/sales-enablement-podcast-with-andy-paul
Connecting with Jeff:
