Why sales is all about creating customer value with Louis Nicholls

In this episode we’re joined by Louis Nicholls. Louis is the founder of Sales for Founders, SparkLoop and several successfully exited companies. He’s also the author of the Social Proof Handbook. We discussed:

- The importance of understanding your customers goals
- Creating shared success plans for customers
- Why sales calls are the fastest way to learn about your early customers

Resources
- Sales for Founders
- Sales Survival Guide

Reaching out to Louis
‍- Follow Louis on Twitter
- Check out SparkLoop
- Email [email protected]